About

We study problems worth solving, and help the people solving them.

Boxless researches, partners, teaches and backs. Research, strategy, brand and engineering live under one roof, so nothing gets lost between the idea, the product and the people it’s for.

What Boxless is

Four things, one institute.

We learn from the work, teach what we learn, and stand behind the companies we believe in.

01

Research

We study products, markets and people before anything is built, and share the tools we make along the way.

Open resources  →
02

Partnering

We work alongside companies on what they’re making: strategy, brand, product and engineering.

See the work  →
03

Teaching

Boxless Institute teaches the method: a Fellowship for founders and teams, and Clinics for organisations.

Boxless Institute  →
04

Backing

Through Limelight Capital we put our team on companies we believe in, in return for a stake.

Limelight Capital  →

How we work with you

Four stages, one team.

Most companies hire four firms for this. We do it as one, and the same people carry the work from stage to stage.

01

Validate

Who it’s for, what they already do, and whether the idea holds. Before anything is designed, we study the product and the market, so you move on evidence, not guesses.

  • Product and market research
  • Interviews and field studies
  • Concept and prototype tests
  • Business validation

Seen in · Lumi · ICSS

A design-thinking session at the board
02

Position

The name, the story and the identity, so the right people recognise you. We turn what we learn into the one thing a company stands for, then make it unmistakable.

  • Brand strategy
  • Naming and verbal identity
  • Visual identity and systems
  • Brand guidelines

Seen in · SMEDAN · The Good Co. · Oseyi Adams

A session on what makes a brand
03

Build

Product design and the code to ship it. We build what we design. The same team designs and engineers the product, so what the brand promises is what people get.

  • Product and UX design
  • Websites and apps
  • Platforms and APIs
  • Launch

Seen in · GROW Nigerian · The Nook · Lumi

The crew at the production desks
04

Reach

Acquisition, activation, retention. The campaigns and funnels that get you to customers. We bring the first customers in, and keep them coming back.

  • Campaigns and content
  • Brand storytelling
  • Launch communications
  • Social and motion

Seen in · GROW Nigerian · Eko Spin

A conference crowd on its feet

Who we’ve worked with

Government, consumer brands, property and founders.

See the work  →

The team

The people who do the work.

Everyone on a project is someone you meet.

Managing Partner

David ’Tobi Oyawoye

Strategy, design direction and engineering orchestration.

Director of Research

Amoge Ndukwe

Research that finds what people actually need.

Partner

Semilore Adesiyun

UX design.

Partner

Azeezat Mustapha

Front-end engineering.

Limelight Capital  ·  Services for equity

When we believe in it, we back it.

We place our team on a company the way a fund places money, in return for a stake. Founders apply. Funds and foundations endow a cohort.

Let’s unlimit your potential.

Get in touch →